Metode Penelitian

Research is not just about finding answers, but about how to find truth scientifically.

Many are trapped in assumptions, opinions, or untested data. Research Methodology exists to provide the path, logic, and rules of the game so that every question can be answered with a valid and accountable method. This course will take you to understand the essence of research - from formulating problems, reviewing literature, determining the research design, data collection methods, to analysis techniques and scientific report writing. The goal is not to make you memorize formulas, but to train you to think critically, systematically, and logically as a researcher.

Sub Topic

1. Konsep Dasar Penelitian --> download
2. Fenomena --> download
3. Rumusan dan tujuan --> download
4. Landasan teori & kerangka penelitian -->download
5. Variabel dan skala-->download
6. Populasi dan sampel --> download
7. Data penelitian --> download
8. Teknik pengumpulan data -->download
9. Analisis data deskritif --> download 
10. Analisis data statistik --> download
11. Hasil dan pembahasan --> download
12. Pengutipan dan reference -->download

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Strategic Marketing

Marketing is no longer just about how to sell a product, but about how to win the competition. In an era where markets move fast, algorithms change consumer behavior, and product advantages are easily copied, strategy becomes the main differentiator.

 This course is designed to make you think as a strategist, not just as a marketer. We will start from the most fundamental question: where do we compete and how do we win? Through environmental analysis, internal capabilities, to a deep understanding of consumers. From there, we will formulate the direction: segmentation, targeting, positioning, and relevant brand strategy. Until finally executing it in an integrated digital, AI, and omnichannel ecosystem, and measuring it with the right KPIs. This is not about memorizing theories, but about diagnosing, formulating, and sustaining competitive advantage.

Sub topic

1. Introduction to Strategic Marketing Management -> download
2. Strategic Marketing & Competitive Advantage-->download
3. Marketing Environment Analysis-->download
4. Internal Analysis & Marketing Capabilities-->download
5. Consumer & Market Analysis-->download
6. Segmentation, Targeting & Positioning (STP)-->download
7. Brand Strategy & Competitive Positioning-->download
8. Marketing Strategy Formulation-->download
9. Competitive Marketing Strategy-->download
10. Digital Marketing Strategy-->download
11. Customer Experience & Omnichannel Strategy-->download
12. Marketing Mix & Strategic Implementation-->download
13. Marketing Performance & Strategic Control-->download

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